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Ethics in communication

Unit: Communication skills

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Practice CPA Communication skills Ethics in communication questions with detailed answers and explanations.

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April 2026

2 Questions
Question 1
​​Accurate Financial Advisory Firm has recently received complaints from clients that some consultants give unclear explanations when discussing investment products. In several cases, clients leave consultations without fully understanding the risks, expected returns, terms and conditions attached to the financial advice provided. The management is concerned that this communication gap could reduce client confidence, increase dissatisfaction and damage the firm’s reputation. The firm therefore believes that strengthening the communication and listening skills of its consultants will help clients better understand the advice given and improve overall client relationships. 

Required: 
(a) In the context of Accurate Financial Advisory Firm:

(i) Outline TWO components of the communication process that could influence how financial information is delivered to clients. 

(ii) Identify FOUR communication skills that consultants should demonstrate when explaining investment products to clients.

(b) With reference to the situation at Accurate Financial Advisory Firm, explain FOUR measures that the management could implement to improve communication between consultants and clients.

(c)  In relation to the need for consultants to better understand clients’ financial concerns and expectations, examine FOUR listening techniques they could apply during client consultations. 

(d) Discuss SIX benefits the firm might derive from maintaining effective communication with its clients.


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Question 5
​​(a) Summarise FOUR ways in which electronic communication tools facilitate information sharing within organisations. 
 
(b) Identify FIVE ethical principles that employees should observe when using digital communication platforms. 
 
(c) Examine FIVE challenges organisations may face when relying heavily on electronic communication. 
 
(d) Explain SIX factors that could contribute to effective meetings in an organisation.  


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December 2025

1 Questions
Question 4
​​(a) Identify FOUR cultural differences that could hinder effective team communication.
  
(b) Examine FOUR factors that could lead to a rejection of a business proposal by a potential financier.   
   
(c) Discuss FOUR ethical responsibilities that might be considered when making a speech.  


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August 2025

1 Questions
Question 4b
​​Highlight FIVE reasons why organisations might use unethical advertisements while promoting their products.


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April 2025

1 Questions
Question 5c
​ ​​Discuss FIVE factors that could influence ethical communication in an organisation.


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December 2024

1 Questions
Question 7b
​​Highlight SIX ways of communicating ethically in an organisation.


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August 2024

1 Questions
Question 5c
​​Discuss FIVE principles of ethical communication.


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April 2024

2 Questions
Question 4b
​​​​Examine FIVE factors that could be taken into account to ensure written communication is ethical.


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Question 6a
​​(i) Define the term “ethical dilemma”. 

(ii) Analyse THREE methods of solving ethical dilemmas in communication.


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December 2023

1 Questions
Question 6a
​​(i) Explain the meaning of “ethical communication”. 

(ii) Examine FOUR organisational factors that might cause employees to engage in unethical behaviour.


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August 2023

3 Questions
Question 1b
​​Confidentiality is an ethical concern with regard to virtual meetings. 

With reference to the above statement, explain FIVE measures that could be instituted to ensure confidentiality of virtual meetings’ in an organisation.


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Question 3a
​​Highlight FOUR factors that a communication manager might consider when making negative organisational announcements.


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Question 3c
​​In the 21st Century, digital media has been identified as a key breeding ground for poor etiquette that has created negative public image to many organisations. 

With reference to the above statement, explain FOUR strategies that you could apply to enhance high standards of etiquette in online communication.


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April 2023

2 Questions
Question 5a
​​ Explain examples of unethical behaviour in business communication.


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Question 4c
​​ Discuss measures that a manager could take to enhance ethical communication in an organisation.


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December 2022

1 Questions
Question 4a
​​ (i) Explain the meaning of the term “ethical communication”.

(ii) Discuss reasons why ethical communication is essential in an organisation.


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August 2022

3 Questions
Question 3c
You have been tasked your organisation to create a media advertisement of a new product.
Assess factors that you may consider while creating the advertisement to avoid criticisms.


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Question 6c
​​ Highlight ethical issues in communication.


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Question 3b
​​ Suggest ways in which a code of conduct might assist an organisation in promoting ethical behaviour.


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April 2022

2 Questions
Question 6c
​​ Discuss steps that an organisation could take to enhance ethical communication


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Question 3c
​​ Examine types of unethical behaviour communication.


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December 2021

1 Questions
Question 3c
​​ Analyse principles of ethical communication.


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Question 6a
​​Justify five reasons why it is important to observe ethics during a presentation.


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