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Introduction to communication

Unit: Communication skills

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Practice CPA Communication skills Introduction to communication questions with detailed answers and explanations.

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April 2026

3 Questions
Question 1
​​Accurate Financial Advisory Firm has recently received complaints from clients that some consultants give unclear explanations when discussing investment products. In several cases, clients leave consultations without fully understanding the risks, expected returns, terms and conditions attached to the financial advice provided. The management is concerned that this communication gap could reduce client confidence, increase dissatisfaction and damage the firm’s reputation. The firm therefore believes that strengthening the communication and listening skills of its consultants will help clients better understand the advice given and improve overall client relationships. 

Required: 
(a) In the context of Accurate Financial Advisory Firm:

(i) Outline TWO components of the communication process that could influence how financial information is delivered to clients. 

(ii) Identify FOUR communication skills that consultants should demonstrate when explaining investment products to clients.

(b) With reference to the situation at Accurate Financial Advisory Firm, explain FOUR measures that the management could implement to improve communication between consultants and clients.

(c)  In relation to the need for consultants to better understand clients’ financial concerns and expectations, examine FOUR listening techniques they could apply during client consultations. 

(d) Discuss SIX benefits the firm might derive from maintaining effective communication with its clients.


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Question 2
Mawingu Regional Accounting Consultants Ltd. is a fast-growing accounting consultancy firm with branches in Nairobi, Mombasa, Kisumu and Eldoret. The firm provides audit support, tax advisory, bookkeeping, payroll management and financial reporting services to a wide range of clients across the country. 

Recently, the management team has noticed differences in how project teams in different branches carry out assignments from the head office. In some cases, teams interpret instructions in different ways. In other situations, teams are not always aware of what other branches are working on. In addition, coordination between departments handling related tasks is not always smooth, especially where work requires input from more than one office. 

The management is concerned that these challenges may be affecting efficiency, teamwork and the quality of services delivered to clients. The firm is therefore looking for ways to improve communication and coordination among its branches. 

Required: 
(a) With reference to the communication challenges facing the firm, highlight FOUR reasons why effective communication channels are important in organisational coordination.
 
(b) In relation to the misunderstandings, duplication of work and missed deadlines experienced in the firm, analyse FOUR consequences that may arise when communication between departments is poorly managed.
 
(c) As a manager in the firm, examine FOUR measures that could be implemented to enhance information sharing among project teams operating in different branches. 
 
(d) Using the case as a guide, discuss FOUR ways in which effective team communication can contribute to improved organisational productivity in the firm. 


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Question 5
​​(a) Summarise FOUR ways in which electronic communication tools facilitate information sharing within organisations. 
 
(b) Identify FIVE ethical principles that employees should observe when using digital communication platforms. 
 
(c) Examine FIVE challenges organisations may face when relying heavily on electronic communication. 
 
(d) Explain SIX factors that could contribute to effective meetings in an organisation.  


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December 2025

1 Questions
Question 2
​​(a) Explain FIVE strategic actions you might consider while preparing to host a virtual meeting for the meeting to be productive.     
 
(b) Summarise FIVE benefits to employees from effective communication systems at the workplace. 
  
(c) Analyse FIVE personal attributes that could hinder effective communication among employees. 


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August 2025

4 Questions
Question 7b
​​Highlight FIVE barriers to effective verbal communication in an organisation.


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Question 4c
​​Discuss FIVE ways in which effective communication contributes to the growth of businesses.


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Question 3c
​​Describe FIVE stages of the listening process.


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Question 1b
​​Describe THREE characteristics of communication.


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April 2025

3 Questions
Question 1b
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Question 4a
​​Explain FOUR reasons why feedback is an important tool in formal communication.


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Question 1a
​​Highlight FOUR functions of a receiver in a communication process.


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December 2024

5 Questions
Question 1a
​​(i) With reference to ineffective communication, distinguish between “systematic” and “attitudinal” barriers. 

(ii) Identify SIX ways of overcoming barriers to communication.


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Question 1b
​​Common elements of negative communication include rumours, fake news, misinformation, misinterpretation and incomplete information. 

With reference to the above statement, analyse FIVE effects of negative communication in the workplace.


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Question 2c
​​Describe the SIX stages of communication process.


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Question 4a
​​Describe FOUR factors to consider when selecting an appropriate channel of communication.


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Question 4b
With regards to principles of communication, discuss SIX of the 7Cs of effective communication.​​


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December 2023

1 Questions
Question 4c
​​Analyse FOUR benefits of giving feedback to customers in an organisation.


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August 2023

2 Questions
Question 5b
​​Examine FOUR categories of communication barriers that occur within the communication process.


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Question 2a
​​Identify FIVE roles of a receiver in eliminating barriers to communication.


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December 2022

1 Questions
Question 3b
​​

Explain the strategies that could be applied to overcome the following barriers to communication:


(i) Use of jargons.

(ii) Difference in perception.

(iii) Distortion.

(iv) Information overload.


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August 2022

1 Questions
Question 1b
​​ Explain roles of a sender in the communication process.


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Question 2a
​​In the context of communication process, define the following terms: 

(i) Encoding. 

(ii) Decoding. 

(iii) Feedback.


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Question 4c
​​Discuss five psychological barriers to communication.


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Question 7b
​​Highlight six benefits that an organisation could achieve from effective communication.


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