Apex Professional Services Ltd. has been invited by a local university to give a seminar on career opportunities in the accounting profession. The seminar forms part of the firm’s career mentorship initiative intended to expose students to the nature and scope of the accounting profession.
The organisers have indicated that the presentation should be clear, informative and engaging. The seminar will attract a large audience of students from different academic backgrounds, with varied career interests and different levels of understanding of the accounting profession.
The management of Apex Professional Services Ltd. has appointed you to prepare and deliver the seminar on behalf of the firm. To carry out this assignment effectively, you will be required to assess the nature of the audience, adopt suitable oral presentation techniques, use visual aids appropriately and anticipate challenges associated with addressing a large audience.
Required:
With reference to the above scenario:
(a) Highlight FOUR factors that you should consider when analysing the audience before preparing the seminar presentation.
(b) Identify FIVE techniques that you would use to improve the effectiveness of your oral presentation during the seminar.
(c) Examine FIVE sections that should be included in a report evaluating the effectiveness of the seminar presentation.
(d) Explain SIX challenges that you might face while addressing the large audience during the seminar.
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