CPA Communication skills – April 2026 Past Paper & Answers

Unit: Communication skills

5 Questions

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Questions

Download CPA Communication skills April 2026 past paper with detailed answers and marking scheme. This paper is based on KASNEB examination standards and is ideal for revision and exam preparation.

Access the full paper online, download the PDF, or study offline. Each question includes step-by-step solutions to help you understand key concepts in Communication skills.

Introduction to communication Oral communication Non-verbal communication Ethics in communication

Accurate Financial Advisory Firm has recently received complaints from clients that some consultants give unclear explanations when discussing investment products. In several cases, clients leave consultations without fully understanding the risks, expected returns, terms and conditions attached to the financial advice provided. The management is concerned that this communication gap could reduce client confidence, increase dissatisfaction and damage the firm’s reputation. The firm therefore believes that strengthening the communication and listening skills of its consultants will help clients better understand the advice given and improve overall client relationships.

Required:

(a) In the context of Accurate Financial Advisory Firm:

(i) Outline TWO components of the communication process that could influence how financial information is delivered to clients.

(ii) Identify FOUR communication skills that consultants should demonstrate when explaining investment products to clients.

(b) With reference to the situation at Accurate Financial Advisory Firm, explain FOUR measures that the management could implement to improve communication between consultants and clients.

(c) In relation to the need for consultants to better understand clients’ financial concerns and expectations, examine FOUR listening techniques they could apply during client consultations.

(d) Discuss SIX benefits the firm might derive from maintaining effective communication with its clients.

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Introduction to communication Group and team communication

Mawingu Regional Accounting Consultants Ltd. is a fast-growing accounting consultancy firm with branches in Nairobi, Mombasa, Kisumu and Eldoret. The firm provides audit support, tax advisory, bookkeeping, payroll management and financial reporting services to a wide range of clients across the country.

Recently, the management team has noticed differences in how project teams in different branches carry out assignments from the head office. In some cases, teams interpret instructions in different ways. In other situations, teams are not always aware of what other branches are working on. In addition, coordination between departments handling related tasks is not always smooth, especially where work requires input from more than one office.

The management is concerned that these challenges may be affecting efficiency, teamwork and the quality of services delivered to clients. The firm is therefore looking for ways to improve communication and coordination among its branches.

Required:

(a) With reference to the communication challenges facing the firm, highlight FOUR reasons why effective communication channels are important in organisational coordination.

(b) In relation to the misunderstandings, duplication of work and missed deadlines experienced in the firm, analyse FOUR consequences that may arise when communication between departments is poorly managed.

(c) As a manager in the firm, examine FOUR measures that could be implemented to enhance information sharing among project teams operating in different branches.

(d) Using the case as a guide, discuss FOUR ways in which effective team communication can contribute to improved organisational productivity in the firm.

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Public speaking and presentation Oral communication Report and proposal writing

Apex Professional Services Ltd. has been invited by a local university to give a seminar on career opportunities in the accounting profession. The seminar forms part of the firm’s career mentorship initiative intended to expose students to the nature and scope of the accounting profession.

The organisers have indicated that the presentation should be clear, informative and engaging. The seminar will attract a large audience of students from different academic backgrounds, with varied career interests and different levels of understanding of the accounting profession.

The management of Apex Professional Services Ltd. has appointed you to prepare and deliver the seminar on behalf of the firm. To carry out this assignment effectively, you will be required to assess the nature of the audience, adopt suitable oral presentation techniques, use visual aids appropriately and anticipate challenges associated with addressing a large audience.

Required:

With reference to the above scenario:

(a) Highlight FOUR factors that you should consider when analysing the audience before preparing the seminar presentation.

(b) Identify FIVE techniques that you would use to improve the effectiveness of your oral presentation during the seminar.

(d) Explain SIX challenges that you might face while addressing the large audience during the seminar.

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Oral communication Writing skills

(a) Enumerate FOUR objectives of conducting recruitment interviews in an organisation.

(b) Summarise FOUR types of employment interviews that organisations could use during recruitment.

(d) Prepare a notice informing employees about a scheduled professional development seminar on effective workplace communication.

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Information technology and communication Ethics in communication Introduction to communication Group and team communication

(a) Summarise FOUR ways in which electronic communication tools facilitate information sharing within organisations.

(b) Identify FIVE ethical principles that employees should observe when using digital communication platforms.

(d) Explain SIX factors that could contribute to effective meetings in an organisation.

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CPA Communication skills – April 2026 Past Paper & Answers

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