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Strategic performance measurement

Unit: Advanced Management Accounting

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August 2025

2 Questions
Question 4a
​​Management Accounting performance measures have evolved from purely financial performance evaluations to incorporating broader non-financial performance measures with frameworks like the balanced scorecard model (BSCM) gaining prominence. 

However, the BSCM has faced criticism for failing to address key dimensions of modern performance measurement. 

Required: 
(i) Explain the rationale behind the balanced scorecard model in contemporary management accounting.

(ii) Discuss THREE criticisms labelled against balanced scorecard model (BSCM).


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Question 5c
​ ​​Alumax Ltd. produces a single product branded “Salfa”. The machine used to make Salfa is obsolete and Alumax Ltd. is contemplating replacing it. 

 Additional information:
1.
The replacement cost of a new machine is Sh.1 million with expected useful life of five years.
2.
The machine will have no salvage value after decommissioning it. 
3.
It is expected that the 20,000 units of Salfa will be produced and sold at a transfer price of Sh.300 per unit over a five-year period as follows:
3.
Year
1
2
3
4
5
Units sold “000” 
6
5
4
3
2
4.
Variable costs are expected to be Sh.165 per unit produced and sold. 
5.
The incremental fixed costs, mainly the wages of a maintenance engineer, are expected to be Sh.200,000 per year. 
6.
Alumax Ltd. uses an imputed interest cost of capital of 13% for the investment appraisal purposes.
7.
Depreciation on this machine is calculated on initial cost of the investment at the start of the year.

Required:
(i)
The residual income (RI) for each of the five years.
(ii)
The return on investment (ROI) for each of the five years.  


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April 2025

1 Questions
Question 5b
​ ​​The Board of Directors of Roadways Coaches Ltd. is considering two mutually exclusive models of buses to purchase for its booming business; Diesel-driven bus and Electric-driven bus. Both bus models necessitate buying new buses and both buses are expected to have a useful life of 5 years. 

Diesel-driven bus model: 
This model has already been appraised. Details of the model are: 
• Initial investment needed is Sh.4.5 million. 

• Average return on investment (ROI) is 12.5%.

Electric-driven bus model: 
Expected revenue and operating costs of Electric-driven bus model are: 

Year
2025 
Sh.“000”
2026 
Sh.“000”
2027 
Sh.“000”
2028 
Sh.“000”
2029 
Sh.“000”
Revenue per year 
3,900
4,900
5,400
5,350
5,950
Operating expenses 
3,200
3,700
3,900
4,100
4,250
Depreciation expenses 
1,100
1,100
1,100
1,100
1,100

Additional information: 
  1. The initial cost of purchase of the Electric driven bus is Sh.5,500,000. 
  2. Depreciation is calculated on straight-line basis over useful life of the asset of 5 years. Both buses have no salvage values. 
  3. When computing the financial measures, the company uses operating profits only and not cashflows. 
  4. In calculating divisional return on investment, divisional written down values (WDVs) are valued at net book values at the beginning of each year. 
  5. Operating expenses and depreciation expenses are written off in determination of annual profits. 
  6. The expected values are in present values. Ignore inflation and tax. 

Required: 
(i) Evaluate the average return on investment (ROI) on the Electric-driven bus model. 

(ii) Advise the Board of Directors of Roadways Coaches Ltd. on the model of the bus to purchase based on the ROI.


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December 2024

1 Questions
Question 3c
​​Southend Ltd. has two divisions namely; A and B, whose respective performances are under review. Division A is currently earning a profit of Sh.35 million and has net assets of Sh.150 million. Division B currently earns a profit of Sh.70 million with net assets of Sh.325 million. Southend Ltd. has a current cost of capital of 15%. 
 
Required: 
(i) Using the information above, determine return on investment (ROI) and residual income for the two divisions. 
 
(ii) State which of the two performance evaluation methods used in (c) (i) above would be more useful when comparing divisional performance and why.  
 
(iii) Outline general aspects of performance measures, that would be appropriate for a service sector company


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August 2024

1 Questions
Question 5a
​ ​ ​​Greenlight Ltd. is a government energy generating company. The company is segmented into subunits. The following is the selected divisional annual information for its two targets subunits. These are subunit X and subunit Y.

Division
Subunit X 
Sh.“000”
Subunit Y 
Sh.“000”
Sales turnover 
875,000
1,368,000
Less cost of sales: 
Variable costs 
(342,500)
(454,000)
Contribution
532,500
914,000
Controllable fixed cost
(450,000)
(800,000)
Operating income
82,500
114,000
Sh.“000”
Sh.“000”
Average total assets
250,000
456,000
Current liabilities 
(62,000)
(268,000)
Capital employed 
188,000
188,000
Cost of capital 
12%
12%
Target rate of return 
16%
16%
Tax rate 
30%
30%

Four measures are used to evaluate the performance of the subunit managers. Based on the data above, the budgeted performance measures for the subunits are as follows:

Division
Subunit X
Subunit Y
Residual income 
Sh.30 million 
Sh.30 million 
Return on investment 
25% 
20% 
Economic value added 
Sh.33 million 
Sh.55 million 
Asset turnover ratio 
2.36
4.12
 
Required: 
Calculate and comment on each of the following financial performance measures for each subunit: 

(i) Return on investment (ROI). 

(ii) Residual income (RI). 

(iii) Economic value added (EVA).

(iv) Assets turnover ratio.


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April 2024

3 Questions
Question 4b
​ ​ ​​Baby Com Ltd. compiled the following report for its toy division for the year ended 31 December 2023:

Sh.“000”
Sales
3,200,000
Non-interest bearing current liabilities  
64,000
Interest expense 
41,000
Interest-bearing current liabilities  
55,000
Assets
1,210,000
Net income
98,930

The tax rate is 33% and the company’s cost of capital is 8%. The required rate of return is 9%.

Required: 
(i) Calculate the two components of return on investment (ROI) and show how the two components can be used to calculate the ROI. 

(ii) Prove your ROI in (b) (i) above using the straight forward approach to calculating ROI. 

(iii) Calculate residual income (RI) and interpret your answer. 


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Question 1a
​​Describe THREE non-financial key performance index (KPI) of the following perspectives of a balanced scorecard model: 

(i) Customer perspective. 

(ii) Internal business perspective.


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Question 4a
​​Discuss FOUR performance measures in the service industry.


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December 2023

2 Questions
Question 1a
​​With reference to strategic management accounting, evaluate THREE underpinnings of each of the following concepts: 

 (i) Balanced scorecard model. 

(ii) Responsibility accounting.


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Question 4c
​ ​ ​​Alumax Ltd. produces a single product branded “Salfa”. The machine used to make Salfa is obsolete and Alumax Ltd. is contemplating replacing it. 

 Additional information:
1.
The replacement cost of a new machine is Sh.1 million with expected useful life of five years.
2.
The machine will have no salvage value after decommissioning it.
3.
It is expected that 20,000 units of Salfa will be produced and sold at a transfer price of Sh.300 per unit over the five year period as follows:
Year
1
2
3
4
5
Units sold (“000”) 
6
5
4
3
2
4.
Variable costs are expected to be Sh.165 per unit produced and sold.
5.
The incremental fixed costs, mainly the wages of a maintenance engineer are expected to be Sh.200,000 per year.
6.
 Alumax Ltd. uses an imputed interest cost of capital of 13% for the investment appraisal purposes. 
7.
Depreciation on this machine is calculated on initial cost of the investment at the start of the year. 

Required:
(i)
The residual income (RI) for each of the five years. 
(ii)
The return on investment (ROI) for each of the five years. 


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April 2023

4 Questions
Question 1a
​​Explain TWO advantages of each of the following policies as used in management accounting: 

 (i) Transfer pricing policy. 

(ii) Economic value added (EVA).


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Question 1b
​ ​​The following information applies to the planned operations of Venus Division of Planet Group for the next financial year:

Sh. "000"
Sales revenue (100,000 units at Sh.120) 
12,000
Variable costs (100,000 units at Sh.80)
(8,000)
Contribution
4,000
Fixed costs including depreciation 
(2,500)
Net operating profit 
1,500
Venus Division investment (at initial cost) 
5,000

Additional information:
1.
The target rate of return on investment is expected to be 20% per year on written down values (WDVs). 
2.
Planet Group is organised into profit centres and each centre manager is delegated substantial autonomy to review its operations
3.
As part of planned review operations, two scenarios are being considered for Venus division as follows:

Scenario A:
Venus Division to accept a special order of 20,000 units at Sh.100 from Simba Ltd, an external customer. Variable costs per unit will be the same as budgeted, but to enable capacity to increase by 20,000 units, additional investment inform of an extra special purpose equipment will be acquired at a cost of Sh.800,000. The equipment will have a four-year life and the Planet Group depreciates assets on a straight-line basis. No extra fixed cost will be incurred.

Scenario B:
Included in the current plan of operations of Venus Division is the sale of 20,000 units to Pluto Division of Planet Group. A competitor of Venus Division from external market has offered to supply Pluto Division at Sh.110 per unit. Venus Division intends to adopt a strategy of matching the price quoted from outside Planet Group in order to retain the order.

Required:
Calculate the annual residual income of Venus Division based on:
(i)
The original planned operation.
(ii)
Only scenario A added to the original plan.
(iii)
Only scenario B added to the original plan.
 


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Question 3a
​​Evaluate THREE objectives of internalised transfer pricing mechanism.


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Question 4a
​ ​​​​​Explain how each of the following objectives of a balanced scorecard could be measured: 

(i) Competitive performance. 

(ii) Flexibility.

(iii) Innovation.


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December 2022

1 Questions
Question 3a
​​The complex environment in which most businesses operate today makes it virtually impossible for most firms to be controlled centrally. This is because it is not possible for central management to have all the relevant information and time to determine the detailed plans for all the organisation. Some degree of decentralisation is essential for all but the smallest firms. Organisations decentralise by creating responsibility centres. 

Required: 
In the context of the above statement, identify FOUR responsibility centres.


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August 2022

4 Questions
Question 1a
​​The effective use of the control information provided by the management accounting department of an organisation to the operating managers depends on various factors. 

 Explain four actions that the management accounting department might take to enhance the effective use of the above information by the operating managers.


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Question 1d
​ ​​ Explain the following measures of divisional performance: 

(i) Return on capital employed. 

(ii) Residual income.  ​​


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Question 2a
​ ​ ​ ​​The Diamond division of a retailing group has five years remaining on a lease for premises in which it sells self assembly furniture. The management is considering the investment of Sh.600,000 on immediate improvements to the interior of the premises in order to stimulate sales by creating a more fascinating selling environment. 

The following information is available:
1.
The forecast of the increase in sales revenue per annum from the premises is as follows:
Year
Sales revenue 
Sh.“000”
2022
700
2023
600
2024
500
2025
400
2026
300
2.
The average contribution to sales ratio is expected to be 40%. 
3.
The cost of capital is 16% on the net book values of the investment at the beginning of the year.
4.
At the end of the five-year period, the premises improvements will have nil residual value.
6.
Depreciation is charged on straight line basis.
7.
The Diamond division has a target return on capital employed of 20%.

Required:
Prepare summary performance statement for the years 2022 to 2026 showing: 
(i)
Residual income (RI). 
(ii)
Return on investment (ROI). 


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Question 5a
​ ​​The table below shows Safaris Airline Ltd.’s framework to lay out its balanced scorecard model:

Balanced scorecard 
perspective
Objectives
Measurements
Target
Initiative
S1
  • Profitability
  • More customers
M1
Seat revenue 
30% profit margin 
J

  • Fewer planes
Plane lease cost
20% customer retention
5% drop in cost 
S2
  • Flight is on time
  • Lowest prices 
Arrival on time
M2
Best ranked 
Quality management 
customer loyalty programme
S3
  • Fast ground turnaround
On ground time 
On time 
departure
30 minutes 
K
S4
  • Ground crew alignment 
% Ground crew trained
Year 1: 70% 
Year 2: 90%
Year 5: 100%  
- ESOPS 
- Ground crew training

Required: 
(i) Identify the balanced scorecard perspectives S1, S2, S3 and S4 above. 

(ii) For the mentioned perspectives, state one performance measure labelled M1 and M2.

(iii) Explain initiatives J and K that Safaris Airlines Ltd. should excel in, in order to meet objectives and create value. 


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April 2022

2 Questions
Question 5a
​​Kitchen Masters Ltd. (KML) is a grocery and general merchandise retail group. KML has supermarkets located in most towns and cities in its home country. Over the last few years, profits have fallen and KML has recognised that it has paid insufficient attention to customer care.

KML has now realised the importance of the customer experience at its supermarkets. In an attempt to earn the loyalty of its customers, KML has introduced a loyalty card scheme that rewards customers with discount vouchers based on their spending and buying patterns at supermarkets. The management of KML is considering the introduction of a balanced scorecard approach to manage the performance of its stores. 

Required: 
Recommend an objective and suitable performance measure for each of the three non-financial perspectives of a balanced score card that KML could use to support its new strategy of improving customer experience. 

Note: In your answer, you should state the three perspectives and then recommend with reasons, an objective and a performance measure for each one of the three perspectives.


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Question 3a
​ ​​Majimbo Ltd. has two Divisions; A and B whose respective performance is under review. Division A is currently earning a profit of Sh.35 million and has net assets of Sh.150 million. Division B currently earns a profit of Sh.70 million with net assets of Sh.325 million. Majimbo Ltd. has a current cost of capital of 15%. 

Required: 
(i) Using the information above, calculate the return on investment and residual income for each of the two divisions under review and comment on your results. 

(ii) State which method of performance evaluation (Return on investment or Residual income) would be more useful when comparing divisional performance and why.


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Question 2a
​​Evaluate how balanced scorecard may assist in the performance management process.


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Question 1b
​ ​ ​​Waka Ltd. reported a pre-tax operating income of Sh.21,000,000 for the year 2019. This was after charging Sh.4,000,000 for development and launch cost of a new product that is expected to generate profits for 4 years. Corporation tax is paid at the rate of 30% of the operating profit. The company has a risk-adjusted Weighted Average Cost of Capital (WACC) of 12% p.a and is paying interest at 9% p.a on a substantial long term loan (not charged as an expense in the operating income above). 

The company’s non-current assets value is Sh. 50,000,000 and the net current assets have a value of Sh. 22,000,000. 
The replacement cost of the non-current assets is estimated to be Sh. 64,000,000 

Required: 
(i) Calculate the company’s economic value added for the period.

(ii) Calculate the company’s residual income.


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September 2021

2 Questions
Question 1b
​​Examine four advantages of responsibility accounting.


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Question 1a
​ ​​Explain the term "responsibility accounting".


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May 2021

2 Questions
Question 5b
​ ​ ​ ​​The following information has been provided relating to the performance of XYZ Ltd.

Division
Head Office
Total
X
Sh. "million"

Sh. "million"

Sh. "million"

Sh. "million"

Sh. "million"
Sales
610
330
1,125
-
2,065
Profit before tax and interest
32
24
25
(9)
72
Total assets less current liabilities
140.5
121.5
118.5
12
392.5

Additional information:
1.
Head office liabilities and net assets are to be shared equally between all the divisions.
2.
Division X spent Sh.8,200,000 on research and development.
3.
Advertising expenditure amounting to Sh.9,250,000 was spent by Division Y.
4.
Goodwill amounting to Sh.65,000,000 and Sh.97,500,000 was amortised during the year from Division Y and Division Z reserves respectively.
5.
Cost of capital of XYZ Ltd. is 14%.
6.
A summary ofthe borrowings, interest received and interest paid on borrowings is as follows:
Division
Head Office
Total
X
Sh. "million"

Sh. "million"

Sh. "million"

Sh. "million"

Sh. "million"
Borrowings
-
37
38
7.5
82.5
Interest received
1.5
-
-
-
1.5
Interest paid
-
2.2
4.3
3.1
9.6
 
Required: 
Evaluate the divisional performance of XYZ Ltd. using the Economic Value Added (EVA) approach.


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Question 1a
​​Non-financial performance measurement is deemed to be more important than financial performance measurement. 

Discuss the position you would take with regard to the above assertion.


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November 2020

2 Questions
Question 1b
​​Examine two shortcomings of financial performance measurements


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Question 4b
​​Beta Division, which is part of Mega Group, is considering an investment opportunity with the following information:

1. An initial investment of Sh.45 million in equipment at the beginning of year 1 which will be depreciated on a straight line basis over a three year period with a nil residual value at the end of year 3

2. Net operating cash inflows in each of years 1-3 will be Sh.12.5 million, Sh.18.5 million and Sh.27 million respectively.

3. The management accountant of Beta Division has estimated that the net present value (NPV) of the investment would be Sh. 1,937,000 using a cost of capital of 10%.

4. A bonus scheme which is based on short-term performance evaluation is in operation in all divisions within the Mega Group.

Required:
(i) Compute the residual income of the proposed investment.

(ii) Comment on the values obtained in reconciling the short term and long term decision views likely to be adopted by divisional management regarding the viability of the proposed investment.


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November 2019

2 Questions
Question 4b
​ ​​Bedaline Ltd. is a manufacturing division of a large industrial company. Aslop Wafula, the divisional manager is about to purchase a new plant to manufacture a new product. Aslop could either purchase an automatic plant or a manual plant each of which has the same capacity and expected useful life of four years. The two machines however differ in their expected capital cost and cash flows as shown below:

Automatic plant
Sh.
Manual plant
Sh.

Initial capital investment
9,600,000
7,800,000
Net cash flows before tax:
Year: 1
3,600,000
3,900,000
         2
3,600,000
3,300,000
         3
3,600,000
2,250,000
         4
3,600,000
1,500,000
Net present value at 16%
473,451
284,422

Additional information:
1. In the above calculation, it is assumed that the plant will be installed and paid for at the beginning of year 1 and that the net cash flows occur at the end of each year. 

2. Neither of the plant is expected to have a residual value. 

3. Like all other divisional managers in the company, Aslop Wafula is expected to generate before tax return on his divisional investment in excess of 16% per annum which he is currently just managing to achieve. Anything less than 16% returns would make him ineligible for a performance bonus and might reduce his pension benefit when he retires early in Year 3. 

4. In calculating divisional returns, divisional assets are valued at net book value at the beginning of the year. Depreciation is charged on a straight line basis. 

Required: 
(i) Using appropriate computations, justify why neither return on investments (ROI) nor residual income (RI) would motivate Aslop Wafula to invest in the machine with the higher net present value.

(ii) Advise on what should be done to assist in reconciling the difference between using accounting based performance measures and using discounted cash flow methods.


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Question 5b
​​Nilo Ltd. is one of the largest and most diversified textile firms in the country. The company manufactures and sells its products through 25 individual divisions that operate more or less like autonomous companies. 

Each division of the company has its own manufacturing plants for making the division's products, a sales team and administrative staff to provide financial assistance and control. Broad policy and financial guidance as well as technical assistance is provided from the head office of the company. Nilo Ltd. uses several measures to determine divisional performance. 

However, the most widely used measure is the return on investment (ROI) of each division. 

The following information relates to determination ofthe ROI of all the divisions:

1
The returns of each investment of a division is determined using the following formula:
Return = Divisional revenues (sales to outsiders and insiders) - direct divisional costs - allocated central corporate costs
2
The investment of a division is determined as follows:
   Investment = Book value of assets
3
Book value of assets is the aggregate of the accounts receivable net of accounts payable, inventories including raw materials, work in-progress and finished goods and long term assets net of accumulated depreciation.
4
The actual ROI is calculated monthly for each division and the formula is uniform across all divisions as it is centrally determined.
5
In undertaking performance evaluation, emphasis is laid on trends rather than absolute goals and standards.
6
The management also lays emphasis on divisions whose performance is improving or deteriorating and has set a minimum expected ROI below which the manager is required to face disciplinary action. This minimum ROI is however loosely set hence easily achievable.
7
The minimum ROI is determined by applying different weights to the three investment components as follows; 20% of depreciable assets, 12% for inventories and 6% for account receivables.
8
Transfer prices between divisions are negotiated between themselves.

Required: 
Discuss three strengths and three weaknesses of the return on investment measure as used by Nilo Ltd.


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May 2019

2 Questions
Question 5a
​​Global Chain Ltd. has supermarkets located in most towns and cities across the East African region. Over the last few years, profits have fallen prompting the top management to seek technical advice from CP Ltd., a consulting firm that specialises in business turn-around. 

CP Ltd. has managed to obtain relevant information from the management of the company and has organised it as follows:

2016
2017
2018
Percentage of staff promoted
Actual
Budget
6%
30%
5%
30%
8%
30%
Average lead time for re-stocking
Actual
Target
3days
3days
3.25days
3days
4.1days
3days
Sales/Turnover (Sh. billion)
Actual
Target
200
208
192
210
169
215
Loyalty points awarded to customers (percentage of sales value)
Actual
Target
1.4%
1.5%
1.3%
1.5%
1.2%
1.5%
Total number of staff grievances lodged in a year
Actual
Target
47
Nil
101
Nil
123
Nil
Operating expenses (Sh. billion)
Actual
Target
190
180
196
182
199
185
Customer satisfaction index
Actual
Target
78%
95%
63%
95%
59%
95%
Processing time for goods returned on warranties (Replacements)
Actual
Target
2weeks
1week
3weeks
1week
3weeks
1week

Required: 
Explaining the current status of Global Chain Ltd., prepare a balanced scorecard report covering the four perspectives, using the above information.


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Question 2a
​​Discuss five challenges associated with the return on investment (ROI) approach in financial performance measurement.



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November 2018

2 Questions
Question 2b
​​STM Ltd. intends to open a new outlet in the northern part of the country. 

The following information relates to the outlet over the next four years:

1
The budgeted sales volume in the first year of operation is 18,000 units. This sales volume is expected to grow at the rate of 10% for years one, two and three but no further growth is expected from year four. 
2
The selling price will be set at Sh.900 per unit for the first two years but then reduce by 5% per annum for each of the next two years.
3
Gross profit is expected to be 40% of sales in the first year, but will reduce as the sale price reduces. The purchase price on goods for resale will remain constant for the four years.
4
The overheads including depreciation are budgeted at Sh.5,250,000 for the first two years rising to Sh.6,000,000 in years three and four.
5
The new outlet requires an investment of Sh.7,500,000 at the start of its first year of trading.
6
STM Ltd. depreciates its non-current assets at the rate of 25% on cost with nil residual value expected.

Required: 
For each of the four years, compute the following: 
(i) Net profit. 

(ii) Return on investment (ROI).


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Question 4a
​​ MWL Ltd. has in the past produced just one fairly successful product. However, a new version of this product has recently been launched. In the meantime, development works continue with the aim of adding a related product to the portfolio of products.

Given below are some details of the activities carried out during the month of October 2018:

Units produced:
Existing product
25,000
New product
5,000
Production cost (Sh.):
Existing product
375,000
New product
70,000
Sales revenue (Sh.):
Existing product
550,000
New product
125,000
Hours worked:
Existing product
5,000
New product
1,250
Development cost (Sh.)
47,000

Required:
Compute the performance indicators that could be used for each of the four perspectives on the balanced scorecard. 


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May 2018

1 Questions
Question 5a
​ ​​ Ace Ltd. has two divisions namely; Bee and Cee each under a divisional manager. The two divisions plan to acquire some investments in the month of August 2018.

Additional information:
1
The cost of capital for both divisions is 13%.
2
The current return on investment of each division is 15%.
3
The divisions' planned investments have the following features:
Bee
Cee
Capital required for investment (Sh.)
800,000
400,000
Revenue generated by investment (Sh.)
450,000
210,000
Net profit margin (%)
30
35

Required:
For each of the two divisions, compute:
(i) Return on investment (ROI).

(ii) Residual income.


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November 2017

2 Questions
Question 3a
​​Measuring customer performance in the context of a firm encompasses using generic measures to assess the impact of various strategies on customers.

Required: 
With regard to performance measurement in the service industry, identify three key indicators of customer performance measurement.


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Question 4b
​​The Lofters group comprises two companies namely; W Ltd. and Zed Ltd. W Ltd. is a trading company with two divisions; the Design division which designs wind turbines and supplies the designs to customers under license and the Gearbox division, which manufactures gearboxes for the car industry.

Zed Ltd. manufactures components for gearboxes. It sells the components globally and also supplies W Ltd. with components for its Gearbox division. 

The financial results for the two companies for the year ended 31 December 2017 are as follows:

W Ltd.
Design Division
Sh."000"

Gearbox Division
Sh."000"
Zed Ltd.

Sh."000"
External sales
14,300
25,535
8,010
Sales to Gearbox division
7,550
15,560
Cost of sales
(4,900)
(16,200)
(5,280)
Administrative costs
(3,400)
(4,200)
(2,600)
Distribution costs
-
(1,260)
(670)
Operating profit
6,000
3,875
7,010
Capital employed
23,540
32,320
82,975

The cost of sales in the Gearbox division includes the cost of components purchased from Zed Ltd. 

Required: 
Evaluate the performance of Zed Ltd. and each division of W Ltd. using the following performance measures: 
(i) Return on capital employed (ROCE). 

(ii) Asset turnover. 

(iii) Operating profit margin.


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May 2017

1 Questions
Question 3b
​​ Discuss the three approaches of evaluating performance.


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November 2016

1 Questions
Question 4
​​Everlast Ltd. operates three health and fitness centres in the country. Each centre offers dietary plans and fitness facilities or programmes to clients under the supervision of dieticians and fitness trainers. 

Residential accommodation is also available at each centre. The centres are located in the Western, Eastern and Central parts of the country. 

The following information is available:

1
Summary of financial data for Everlast Ltd. for the financial year ended 30 June 2016:

Revenue:
Western
Sh. "000"
Eastern
Sh. "000"
Central
Sh. "000"
Total
Sh. "000"

Fees received
1,800
2,100
4,500
8,400
Variable cost
(468)
(567)
(1,395)
(2,430)
Contribution
1,332
1,533
3,105
5,970
Fixed cost
(936)
(1,092)
(2,402)
(4,430)
Operating profit
396
441
703
1,540
Interest cost on long-term debt at 10%
(180)
Profit before tax
1,360
Income tax for the year
408
Profit for the year 
952

Average book values for 2016:
Assets:
Non-current assets
1,000
2,500
3,300
6,800
Current assets
800
900
1,000
2,700
Total assets
1,800
3,400
4,300
9,500

Equity:
Share capital
2,500
Retained earnings
4,400
Non-current liability:
Long-term borrowing
1,800

Current liabilities

80

240

480

800
Total equity and liabilities
9,500
2
Everlast Ltd. defines residual income (RI) for each centre as operating profit minus required rate of return of 12% of the total assets of each centre.
3
At present, Everlast Ltd. does not allocate long-term borrowings of the group to the three separate centres.
4
Each centre faces similar risk.
5
Tax is payable at the rate of 30%.
6
The market value of the equity capital of Everlast Ltd. is Sh.9 million and the cost of equity is 15%.
7
The market value of long-term borrowing is equal to its book value.
8
The directors are concerned about the return on investment (ROI) generated by Eastern centre and are considering using sensitivity analysis in order to show how target ROI of 20% might be achieved.
9
The marketing director stated at a recent board meeting that "The Group's success depends on the quality of service to our clients. In my opinion, we need only to concern ourselves with the number of complaints received from clients during each period as this is the most important performance measure of our business. The number of complaints received from clients is a perfect performance measure. As long as the number of complaints received from customers is not increasing from period to period, then we can be confident about our future prospects". 

Required: 
The directors of Everlast Ltd. have requested you as the management accountant to prepare a report providing them with explanations as to the following:

(a)
The most successful centre. Your report should include commentary on return on investment (RO1), residual income (RI) and economic value added (EVA) as measures of financial performance. Detailed calculations regarding each of the three measures must be included as part of your report. 
(b)
The percentage change in revenue, total cost and net assets during the period that would have been required in order to achieve a target ROI of 20% for Eastern centre.
(c)
State whether you agree with the statement of the marketing director in note (9) above.


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May 2016

2 Questions
Question 5b
​ ​ ​ ​ ​​The following information relates to investment opportunities available to Tumaini Ltd:

Investment Opportunity
Annual profit Sh.
Cost of investment Sh.
A
300,000
900,000
B
300,000
1,600,000
C
240,000
1,200,000
D
280,000
800,000
E
260,000
1,000,000

Additional information:
1. The company currently has profits of Sh.1,250,000 and investments of Sh.5,000,000. 
2. The minimum required rate of return of the company is 20%. 
3. The company will only invest in projects that will improve on the current performance. 

Required: 
(i) The return on investment (ROI) and the residual income (RI) for each of the investment opportunities. 

(ii) Based on the performance measures above, rank the investment opportunities in their order of preference. Comment on the project (s) that the company should invest in.
     (Hint: Select the project (s) that will maximise the final profitability). 


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Question 5a
​​Discuss the application of the Fitzgerald and Moon's building block model in performance measurement with particular focus to service organisations.


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