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Pricing decisions

Unit: Advanced Management Accounting

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August 2025

1 Questions
Question 5b
​ ​ ​​Davetec Ltd., is a micro and small medium-sized enterprise that makes three types of computers which require the same production facilities. Information about the production cost for one unit of its computers is as follows:

Cost per unit 
Product
Tablet
Laptop
Desktop
Direct material  
3,600
7,500
4,200
Labour:  Skilled 
1,800
2,700
   900
Labour:  Unskilled
   600
1,200
3,000
Variable overhead costs 
   900
2,100
2,100

Additional information:
1.
All grades of labour and direct material costs are variable costs.
2.
Product “Tablet” is sold in regulated market and the regulators have set a price of Sh.9,000 per unit. 
3.
Product “Laptop” has a contribution to sales ratio of 25%. 
4.
The total fixed costs of Davetec Ltd. are Sh.86.4 million and the management has set a target net profit of Sh.3 million next year. 
5.
The budgeted sales demand for next year are as follows: 
Product
Tablet
Laptop
Desktop
Budgeted demand units 
11,000
6,000
13,100

Required: 
Compute the transfer prices to be charged for products “Laptop” and “Desktop” for the company to achieve its target net profit.  


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April 2025

1 Questions
Question 3b
​ ​ ​​Trendy Enterprise is a manufacturer of hand made beaded bangles. The firm is currently operating at 80% of its capacity of 7,500 direct labour hours per month. 

 The firm’s production cost per bangle is as follows:

Sh.
Materials
25
Direct labour (30 minutes) 
30
Manufacturing overheads 
20
Total cost
75

Additional information: 
1. Variable manufacturing overhead cost is Sh.15 per direct labour hour and the firm allocates fixed manufacturing overhead to units produced based on their direct labour time. 2. The selling price of each bangle is Sh.105. 
3. The firm has enough demand to run at the current operating level for the next six months. 
4. The company’s current policy does not allow for overtime and therefore any special orders whose labour time extends the current capacity will either be rejected or would affect normal production.  

Required: 
(i) Trendy Enterprise has received a special order of 10,000 bangles to be delivered within two months at Sh.75 per unit. Advise the management of Trendy Enterprise on whether the order should be accepted. 

(ii) Based on your answer in (b) (i) above at what price per unit should Trendy Enterprise be indifferent as to whether to accept or reject the order? 


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December 2024

1 Questions
Question 2c
​ ​​Skyview Technologies Ltd. has two divisions; Motherboard Division and Smart TV Division. Motherboard Division is a profit centre which manufactures three intermediate components that are used to make smart televisions. The three components are U, S and B. Each component has an external market, but also transfers to Smart TV Division. Pertinent data about the three components is as follows:

Component

Sh.
S
Sh.
B
Sh.
External market price per unit
2,400
2,300
2,000
Unit variable production cost in motherboard division 
1,650
1,200
1,400
Fixed production cost per unit 
3,500
2,800
1,900
Labour hours required per unit in motherboard division 
4
2
Maximum external sales demand (units) 
8,000
5,000
3,000

Additional information: 
  1. Motherboard Division has received a special order to transfer 3,000 units of Component “S” to Smart TV Division. Smart TV Division has then sought the management of Motherboard Division to quote the transfer price for the supply of the 3,000 units. 
  2. Instead of receiving transfers of Component “S” from Motherboard Division, Smart TV Division could outsource similar component in the open market at a slightly cheaper price of Sh.2,200 per unit. 
  3. The total labour hours in the current period for Motherboard Division are limited to 56,000 labour hours. 
  4. Motherboard Division transfers the special order at a marginal cost plus opportunity cost. 
  5. Divisional managers are autonomous and will sacrifice the component that has the lowest priority ranking. 

Required: 
(i) The optimum production mix units under limiting factor analysis. 

(ii) The transfer price to be set by Motherboard Division for the special order in order to maximise profits at the optimum production mix


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August 2024

1 Questions
Question 1c
​ ​​Optima Gas Limited has two divisions; Beta division and Optima division which operate as profit centres. Beta division makes a component known as “token metre” which is a prepaid “pay as you use” token device used by Optima division to make “Optima Gas Cylinder” to optimise digital payment. Prior to Beta division being established, Optima division outsourced the component on the external market at a price of Sh.1,600 per token metre. 

Beta division has an external market for the “token metre” and also transfers to Optima division. Optima division uses one “token metre” to produce a gas cylinder which is sold externally. There are no other products produced and sold by these divisions. The forecast annual sales, associated costs and capacity level for the divisions are as follows:

Division
Beta division 
Sh.
Optima division 
Sh.
Market price per “token metre” 
1,500

Transfer price per token metre to Optima division 
900

Market price per gas cylinder 

6,500
Variable costs per gas cylinder 

2,500
Direct labour cost per labour hour
150

Direct material cost per token metre 
250

Variable overheads per labour hour 
100
-
Fixed cost per annum
150,000,000
392,000,000

Additional information:
1.
The variable cost for a gas cylinder excludes the cost of the “token metre”.
2.
The first unit of a token metre will take 20 labour hours to produce. However, it is known that the work of direct labour is subject to an 85% learning curve rate. This will apply to all 260,000 “token meter” production capacity.
3.
Optima division will continue to outsource 40,000 token metres from an external supplier at a price of Sh.1,600 to eliminate the deficiency from internal transfer.
4.
Optima division has a target profit of Sh.180 million.
5.
The forecast external sales and production capacity level for the division are as follows:
5.
External sales
Production capacity
Beta division 
100,000 token metres
260,000 token metres 
Optima division 
200,000 cylinders 
300,000 cylinders 
 
Required: 
(i) The learning curve coefficient.

(ii) In a columnar format, prepare profit statement showing the operating net profit for Beta division and Optima division and indicate whether Optima division target profit will be achieved. 


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April 2023

2 Questions
Question 1a
​​Explain TWO advantages of each of the following policies as used in management accounting: 

 (i) Transfer pricing policy. 

(ii) Economic value added (EVA).


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Question 3a
​​Evaluate THREE objectives of internalised transfer pricing mechanism.


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August 2022

2 Questions
Question 3a
​ ​​Division X is a profit centre which produces four products namely; A, B, C and D. Each product is also sold in the external market. 

 The data for the period ended 30 June 2022 is as follows:

  Product  

A
B
C
D
Market price per unit (Sh.)
150
146
140
130
Variable cost of production per unit (Sh.)
130
100
90
85
Labour hours required per unit
3
4
2
3

Additional information:
1.
Product D can be transferred to Division Y, but the maximum quantity that may be required for transfer is 2,500 units only.
2.
The maximum sales in the external market are as follows:
2.
Units
A
2,800
B
2,500
C
2,300
D
1,600
3.
Division Y can purchase the same product at a price of Sh.125 per unit from external suppliers instead of receiving transfer of product D from Division X.

Required: 
The transfer price for each of the 2,500 units of product D, if the total labour hours available in Division X are 20,000 hours. 
 


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Question 3b
​ ​ ​​A hotel with 50 single rooms is recording 80% occupancy in normal season (8 months) and 50% occupancy in off season (4 months) in a year. 

 The following information is provided:

Annual fixed expenses:
Sh.
Staff salaries (excluding room attendants) 
7,500,000
Repairs and maintenance 
2,600,000
Depreciation on buildings and furniture 
2,400,000
Other fixed expenses like dusting and sweeping  
3,250,000
Total
15,750,000

Variable expenses (per guest per day): 

Sh.
Linen and laundry
300
Electricity and other facilities 
200
Miscellaneous expenses 
250
The management wishes to realise a profit of 25% on total cost.
Assume a 30 day month in all cases.

Required: 
(i) The required tariff rate per room. 

(ii) The break-even occupancy in normal season assuming 50% occupancy in off-season. 

(iii) The management is proposing a 20% decrease in tariff to improve occupancy at 100% and 70% in normal season and off-season respectively. Advise on the appropriateness or otherwise of the above proposal. 


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April 2022

1 Questions
Question 4b
​​Magunga Ltd. has two divisions, namely; division A and division B. Division A produces Product X which it sells to external market and also to Division B. Divisions in Magunga Ltd. are treated as profit centres and they are given autonomy to set transfer prices and choose their suppliers. The performance of each division is measured on the basis of the target profit given for each period. 

Division A can produce 100,000 units of Product X at full capacity. Demand for Product X in the external market is 70,000 units only at a selling price of Sh.250 per unit. To produce Product X, division A incurs Sh.160 as variable cost per unit and total fixed overheads of Sh.4,000,000. Division A has employed Sh.12,000,000 as working capital which is financed by a cash credit facility provided by its lender bank at the rate of 11.5% per annum. Division A has been given a profit target of Sh.2,500,000 for the year. Division B has found two other suppliers; C Ltd. and H Ltd. who agreed to supply Product X. Division B has requested a quotation for 40,000 units of Product X from Division A.

Required: 
(i) Determine the transfer price per unit of Product X that Division A should quote in order to meet the target profit for the year. 

(ii) Calculate the price that Division A should quote to Division B if Magunga Ltd.'s policy was to quote transfer prices based on opportunity cost.


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September 2021

2 Questions
Question 5a
​ ​​PM Ltd. operates two divisions namely X and Y. Division X produces an intermediate product M that has no external market. The product is then transferred to Division Y where it is used as an input in the production of product N. 

The following relates to the demand schedule of product N:

Quantity sold (units)
Selling price (Sh.)
1
150
2
140
3
130
4
120
5
110
6
100

Divisional costs are as shown in the table below:

Division
X Sh.
Y Sh.
Variable cost per unit
13
7
Fixed costs attributable to the product
50,000
70,000

Additional information: 
1. Product N is transferred to Division Y at Sh.25 per unit. 
2. Assume that production of both M and N is in batches of 1,000 units. 

Required: 
(i) The profit maximising output level for Division X at the current transfer price. 

(ii) The optimal output level for the overall company given that the variable cost of Division X is Sh.5 per unit.


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Question 3
​ ​ ​​Sori Ltd. is a company engaged solely in the manufacture of jumpers which are bought mainly for sporting activities. The current sales are direct to retailers, but in recent years there has been a steady decline in output because of increased competition. In the last trading year (2020), the accounting report indicated that the company reported the lowest profit for the last 10 years. 

The forecast for 2021 indicates that the present deterioration in profits is likely to continue. The company considers that a profit of Sh.8 million should be achieved to provide an adequate return on capital. 

The managing director has asked that a review be made of the present pricing and marketing policies. The marketing director has completed this review and passes the proposals to you for evaluation and recommendation, together with the profit and loss account for the year ended 31 December 2020. 

Sori Ltd. profit and loss account for the year ended 31 December 2020

Sh."000"
Sh."000"
Sh."000"
Sales revenue (100,000 jumpers at Sh.1.000 per jumper)
100,000
Factory cost of goods sold:
Direct materials
10,000

Direct labour
35,000
Variable factory overheads
6,000
Fixed factory overheads
22,000
73,000

Administrative overheads
14,000
Selling and distribution overheads:
Sales commission (2% of sales) 
2,000
Delivery costs:
Variable
5,000
Fixed
4,000
11,000
(98,000)
Profit
2,000

The information to be submitted to the managing director includes the following three proposals: 

  1. To proceed on the basis of analysis of market research studies which indicate that demand for the jumpers is such that a 10% reduction in selling price would increase demand by 40%.
  2. To proceed with an inquiry that the marketing director has had from a mail order company about the possibility of purchasing 50,000 units annually if the selling price is right. The mail order company would transport the jumpers from Sori Ltd. to its own warehouse and no sales commission would be paid on these sales by Sori Ltd. However, if an acceptable price can be negotiated, Sori Ltd. would be expected to contribute Sh.6 million per annum towards the cost of producing the mail order catalogue. It would also be necessary for Sori Ltd. to provide special additional packaging at a cost of Sh.50 per jumper. The marketing director considers that in 2021, the sales from existing business would remain unchanged at 100,000 jumpers based on a selling price of Sh.1,000 per jumper if the mail order contract is undertaken
  3. To proceed on the basis of a view by the marketing director that a 10% price reduction, together with national advertising campaign costing Sh.3 million may increase sales to the maximum capacity of 160,000 jumpers. 

Required: 
(a) Determine the break-even sales value based on the 2020 accounts. 
(b) A financial evaluation of proposal (1) above and computation of the number of units Sori Ltd. would require to sell to earn a target profit of Sh.8 million.
(c) Advise the management of Sori Ltd. on the minimum prices that would have to be quoted to the mail order company to ensure that Sori Ltd. would at least break-even on the mail order contract. 
(d) A financial evaluation of proposal 3.


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November 2020

2 Questions
Question 2a(i)
​​Describe four benefits of product life cycle costing.


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Question 2b
​​Lenga Ltd. has a production capacity of 80,000 units and currently sells 20,000 units at Sh.1,000 each. The demand for the company's product is sensitive to the selling price and it has been observed that with every reduction of Sh. 100 in the selling price, the demand is doubled.

Required:
(i).  Evaluate the target cost at full capacity assuming profit margin on sales is taken as 25%.

(ii). Ascertain the cost reduction scheme if at present 40% of total cost is variable with the same margin of profit assumed in (b) (i) above.


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November 2019

1 Questions
Question 5a
​​Valleyside Fitness Ltd. specialises in the manufacture of a small range of hi-tech products for the fitness market. 

They are currently considering the development of a new type of fitness monitor, which would be the first of its kind in the market. It would take one year to develop, with sales then commencing at the beginning of the second year. The product is expected to have a life cycle of two years, before it is replaced with a technologically superior product. 

The following cost estimates have been made:

Year 1
Year 2
Year 3
Units manufactured and sold
-
100,000
200,000
Sh.
Sh.
Sh.
Research and development costs
160,000,000
Products design costs
800,000,000
Marketing costs
1,200,000,000
1,000,000,000
1,750,000,000
Manufacturing costs:
  • Variable cost per unit
-
40,000
42,000
  • Total fixed production costs
-
650,000,000
1,290,000,000
Distribution costs:

  •  Variable cost per unit
-
4,000
4,500
  • Total fixed distribution costs
-
120,000,000
120,000,000
Selling costs:
  • Variable cost per unit
-
3,000
3,200
  • Total fixed selling costs
-
180,000,000
180,000,000
  • Administrative costs
200,000,000
900,000,000
1,500,000,000

Note: Ignore the time value of money. 

Required: 
The lifecycle cost per unit.


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May 2019

1 Questions
Question 3
​​Kitchen Masters Ltd. specialises in the manufacture and sale of firewood ovens. 

Each oven consists of a main unit plus a set of oven fittings. The company has two divisions; A and B. Division A manufactures the oven while Division B manufactures the sets of oven fittings. 

Currently, all of Division A's sales are made externally. However, Division B sells to Division A as well as to external customers. Both divisions are profit centres. 

The following data is available for both divisions:

Division A
Sh.
Current selling price for each oven
450
Costs per oven:
  • Fittings from division B
75
  • Other materials from external suppliers
200
  • Labour costs
45
Annual fixed overheads
7,440,000
Annual production and sales of ovens (units)
80,000
Maximum annual market demand for ovens (units)
80,000

Division B

Sh.
Current external selling price per set of fittings
80
Current price for sales to Division A
75
Costs per set of fittings:
  • Materials
5
  • Labour costs
15
Annual fixed overheads
4,400,000
Units
Maximum annual production and sale of sets of fittings (including internal and external sales)
200,000
Maximum annual external demand for sets of fittings
180,000
Maximum annual internal demand for sets of fittings
80,000

Additional information: 
1. The transfer price charged by Division B to Division A was negotiated some years ago between the previous divisional managers, who have now both been replaced by new managers. 

2. Head office only allows Division A to purchase its fittings from Division B, although the new manager of Division A believes that he could obtain fittings of the same quality and appearance for Sh.65 per set, if he was given the autonomy to purchase from outside the company. 

3. Division B makes no cost savings from supplying internally to Division A rather than selling externally.

Required: 
(a)
Under the current transfer pricing system, prepare aprofit statement showing the profit for each of the divisions and for Kitchen Masters Ltd. as a whole. Your sales and cost figures should be split into external sales and inter-divisional transfers, where appropriate. 
(b)
Head office is considering changing the transfer pricing policy to ensure maximisation of company's profits without demotivating either of the divisional managers. Division A will be given autonomy to buy from external suppliers and Division B to supply external customers in priority to supplying Division A. 

Evaluate the maximum profit that could be earned by Kitchen Masters Ltd. if transfer pricing is optimised.
(c)
Discuss the issues of encouraging divisional managers to take decisions in the interest of the company as a whole, where transfer pricing is used. Provide a reasoned recommendation of a policy that Kitchen Masters Ltd. should adopt. 


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November 2018

2 Questions
Question 1b
​​ABC Ltd. is a firm that is engaged in the repair and maintenance of property, plant and equipment. The firm has received an order from XYZ Ltd. to repair its property, plant and equipment. 

The management accountant of ABC Ltd. has provided the following information:

......................................................................
Note
Sh."000"
Direct materials:
   100,000 welding rods at Sh.10 per rod
1
1,000
   300,000 welding rods at Sh.12 per rod
3,600
Other materials
2
2,000
Labour cost:
   Skilled: 30,000 hours at Sh.30 per hour3
900
   Unskilled: 20,000 hours at Sh.15 per hour
4
300
Depreciation: General purpose machines
5
100
                      Specific purpose machines
6
200
Total cost
8,100
Profit
810
Suggested price
8,910

Additional information:
1
The repair contract requires 400,000 welding rods of which 100,000 rods are already in inventory. These types of rods are about to be phased out of the market and hence if they are not used, they will have to be discarded. 

If ABC Ltd. is awarded the contract, it will have to purchase an extra 300,000 welding rods of the new model at a cost of Sh. 12 per rod.
2
Other materials will have to be bought at the above price if the contract is to be undertaken.
3
Skilled workers will have to be hired at the cost provided.
4
ABC Ltd. has five unskilled workers who are currently idle. The cost shown above is the guaranteed salary payable to the five workers. 
5
The depreciation given is for the general purpose machines which are normally used to do other jobs including the special one if allocated.
6
The depreciation given is for machines which will be bought specifically for this contract. After the contract is complete, the machines will be scrapped without any alternative use.
7
ABC Ltd. aims to earn a profit mark up of 10% on cost on all work undertaken.

Required:
(i) Advise the management of ABC Ltd. on the minimum price to quote on this contract. 

(ii) Describe why in practice the minimum price is never actually used. 


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Question 4b
​​AZK Ltd., a manufacturing company, is planning to launch a new product model whose lifecycle is three years. 

The following estimated data has been provided:

Details
1 January 2018
31 December 2018
31 December 2019
31 December 2020
Research and development cost (Sh.)
850,400
200,000
Production cost:
Variable cost per unit (Sh.)
-
100
80
90
Total fixed cost (Sh.)
-
500,000
500,000
500,000
Marketing cost:

Variable cost per unit (Sh.)
-
12
8
10
Total fixed cost (Sh.)
-
200,000
150,000
100,000
Distribution cost:

Total fixed cost (Sh.)
-
120,000
120,000
120,000
Disposal of special equipment (Sh.)
-
-
-
300,000
Present value factor
1
0.89
0.8
071
Production (units)
-
20,000
20,000
20,000

The Marketing Director believes that customers could only pay Sh.120 per unit but the Finance Director believes this will not cover all projected costs throughout the product's lifecycle.

Required: 
(i) Evaluate the lifecycle cost per unit. 

(ii) Comment on the target price by the Marketing Director and suggest ways of reducing any cost gap.


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May 2018

1 Questions
Question 5b
​​Techsavy Ltd. has several independent divisions. The company's Tube division manufactures a picture tube used in television sets. The Tube division's income statement for the year ended 31 March 2018 in which 8.000 tubes were sold is given below:

Total
Sh."000"
Per unit
Sh.
Sales
13,600
1,700
Cost of goods sold
(8,400)
(1,050)
Gross margin
5,200
650
Selling and administrative expenses
(3,900)
(487.5)
Divisional net income
1,300
162.5

The above cost of Sh.1,050 to produce a single tube consists ofthe following costs:

Sh.
Direct materials
380
Direct labour
270
Manufacturing overheads (75% fixed)
400
Total cost per tube
1,050

The Tube division has fixed selling and administrative expenses of Sh.3,500,000 per year. 

Techsavy L.td. has just established a new division called TV Division that will produce a television set that requires high resolution picture tubes. The Tube division has been tasked to manufacture 2,500 of these tubes each year and sell them to the TV division. As part of determining the price that should be charged to the TV division, the Tube division has estimated the following costs for each of the new high resolution tubes.

Sh.
Direet materials
600
Direct labour
490
Manufacturing overheads (2/3 fixed)
540
Total cost per tube
1,630

To manufacture the new tubes, the Tube division would have to reduce production of its regular tubes by 3.000 units per year. There would be no variable selling and administrative expenses on the intercompany business and total fixed overhead costs would not change. Assume direct labour is a variable cost.

Required:
(i)
Advise on the lowest acceptable transfer price from the perspective of the Tube division for each of the new high resolution tubes.
(ii)
Assume that the T'V division has identified an external supplier that could provide the high resolution tubes for only Sh.2,000 each, and the Tube division is willing to pay this price. 

Evaluate the effect of this decision on the profits of the company as a whole.


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November 2017

1 Questions
Question 4a
 Bipo Ltd. is planning to launch a new product into the market. In order to determine the introduction selling price of the product, a market research was undertaken. The following information has been obtained from the research under two possible selling prices; Sh.300 and Sh.350 per unit:

Selling price per unit Sh.300Selling price per unit Sh.350
Probability
Sales volumes (units)
Probability
Sales volumes (units)
0.4
0.5
0.1
120,000
110,000
140,000
0.3
0.3
0.4
108,000
100,000
  94,000

Additional information:
1
The variable production cost would be Sh.120 per unit for production volumes up to and including 100,000 units each year. However, if production exceeds 100,000 units each year, the variable production cost per unit would fall to Sh.110 for all units produced.
2
Advertising costs would be Sh.9,000,000 per annum at a selling price of Sh.300 and Sh.9,700,000 per annum at a selling price of Sh.350.
3
Fixed production costs would be Sh.4,500,000 per annum.

Required: 
Advise the management of Bipo Ltd. on the optimal selling price per unit for the new product.


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May 2017

1 Questions
Question 5b
​ ​​Reka Ltd. has two manufacturing divisions namely; A and B. Division A manufactures a single product branded “RR". Two-thirds of the output of "RR"is sold externally while the balance is transferred to division B where it is used as raw material in the manufacture of a product branded "ТТ". 

The unit costs of product "RR" are as follows:
Sh.
Direct material
12
Direct labour
6
Direct expenses 
6
Variable manufacturing overheads
6
Fixed manufacturing overheads
12
Selling and packaging expense (variable) 
2
44

Additional information:
1
Annually, 10,000 units of product "RR" are sold externally at the standard price of Sh.90 per unit while 5,000 units are transferred to division B at an internal transfer charge of Sh.87 per unit.
2
The selling and packaging expense is not incurred for internal transfers.
3
The unit costs of product "TT" are as follows:
Sh.
Transferred-in item ("RR")
87
Added direct materials
69
Direct labour
9
Variable overheads
36
Fixed overheads
36
Selling and packaging expense (variable)
3
240
4
A recent study of the demand and sales relationship of the company's products by the sales division produced the following results: 
Division A
Selling price (Sh.)
60
90
120
Demand (units)
15,000
10,000
5,000

Division B
Selling price (Sh.)
240
270
300
Demand (units)
7,200
5,000
2,800
5
The manager of division B has proposed that transfers from division A should be made at Sh.36 per unit which represents the variable costs plus a minimum mark-up.
 
Required: 
Advise the management of Reka Ltd. on the following: 

(i) The current effect of the transfer pricing system on the company's profits. 

(ii) The effect on profit of adopting the above proposal from the manager of division B.


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November 2016

1 Questions
Question 5
​​Sang Ltd. has two divisions namely; X and Y. Division X manufactures electrical components which it sells to division Y and external customers. 

Division Y has designed a new product branded "Yetu" and has requested division X to supply the electrical component which is required in the manufacture of the new product. Each unit of product "Yetu" will require one electrical component. This component will no longer be sold by division X to external customers. Division X has quoted a transfer price to division Y of Sh.45 for each unit of the electrical component. 

It is the policy of Sang Ltd. to reward managers based on their individual division's return on capital employed. 

The details of the monthly production for each division are as follows:

Division X
  • Output
The electrical component will be produced in batches of 1,000 units.
The maximum capacity is 6,000 components per month.
  • Variable cost
Sh.15 per component.
  • Fixed cost
Sh.50,000 (these are incurred specifically to manufacture the electrical component).
Division Y
  • Output
Product "Yetu" will be produced in batches of 1,000 units. The maximum customer demand is 6,000 units of product "Yetu" per month.
  • Variable cost
Sh.9 per unit plus the cost of electrical component.
  • Fixed cost
Sh.75,000 (these are incurred specifically to manufacture product "Yetu").

The relationship between the monthly customer demand and the selling price of product "Yetu" is as follows:

Demand (units)
Selling price per unit (Sh.)
1,000
2,000
3,000
4,000
5,000
6,000
120
110
100
  90
  80
  67

Required:
(a)
Based on a transfer price of Sh.45 per electrical component, advise the management of Sang Ltd. on the monthly profit that would be earned as a result of selling product "Yetu".
(b)
Determine the maximum monthly profit from the sale of product "Yetu" for Sang Ltd.
(c)
Using the marginal cost of electrical component as a transfer price, advise the management of Sang Ltd. on the monthly profit that would be earned as a result of selling product "Yetu" by divisions X and Y and the company as a whole.
(d)
(i)
Using the above scenario, discuss the problem of setting a transfer price.
(ii)
Suggest a transfer pricing policy that would help Sang Ltd. to overcome the transfer pricing problems that it faces.


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May 2016

1 Questions
Question 2
​ ​ ​ ​ ​​The Raha Resort, which is privately owned, is a world famous luxury hotel and cricket complex. It has been chosen as the venue to stage "The Ribon Cup", a cricket tournament which is contested by teams from across the world. The tournament is scheduled to take place during the month of December 2016. The resort will offer accommodation for each of the five nights that guests would require accommodation. 

The following information is available regarding the period of the tournament:

1
Hotel data:
Total number of rooms
2,400
Rooms mix:
Double rooms
75%
Single rooms
15%
Family rooms
10%
Fees per room per night (Sh.):
Double rooms
4,000
Single rooms
3,000
Family rooms
6,000
Number of guests per room:
Double rooms
2
Single rooms
1
Family rooms
4
Note: When occupied, all rooms will contain the number of guests as above.
Costs:
Variable cost per guest per night Sh.1,000
Attributable fixed costs for the five-day period:
Double rooms Sh.5,160,000
Single and family rooms (total) Sh.3,000,000
2.
Accommodation for guests is provided on an all-inclusive basis (meals. drinks and entertainment).
3.
The hotel management expects all single and family rooms to be "sold out" for each of the five nights of the tournament. However, they are unsure whether the fee in respect of double rooms should be increased or decreased. At a price of Sh.4,000 per room per night they expect an occupancy rate of 80% of available double rooms. For each Sh. 100 increase/decrease, they expect the number of rooms to decrease/increase respectively by 40.
4.
The objective of the hotel management is to maximise profit.

Required
(a).
(i)
The fees that shouid be charged per double room per night in order to maximise profits during the tournament.
(ii)
The profit that wouid be earned from staging the tournament as a consequence of charging the fee determined in (a)(i) above.
(b).
The management of the hotel is concerned about the level of variable costs per guest per night to be incurred in respect of the tournament. A recent review of proposed operational activities has concluded that variable cost per guest per night in all rooms in the hotel would be reduced by 20% if proposed changes in operational activities were made. However, this would result in additional attributable fixed costs amounting to Sh.2,000,000 in respect of the five-day period.

Required:
Advise the management whether, on purely financial grounds, they should make the proposed changes in operationai activities.
(c).
Discuss two initiatives that the management might consider in order to further improve the profit from staging the cricket tournament.



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